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This web page wastefootprint.com states the following, "Waste is one of the six key environmental categories that Defra includes in their Environmental Reporting Guidelines." Our analyzers viewed that the website stated " Waste can be a major source of cost - both directly and indirectly." The Website also said " Managing your Waste Footprint can deliver clear cost savings, provide competitive advantage and reduce business risk. Carbon Footprint Ltd provides a full range of independent solutions including. Waste Footprint assessment and certification. Waste associated cost reduction programmes." The website's header had carbon footprint as the most important search term. It is followed by carbon dioxide, global warming, and climate change which isn't as highly ranked as carbon footprint. The next words they used was carbon offset. carbon was included but could not be understood by web crawlers.